Samsung appeal at IFA for open standards to underpin the Home of the Future

Samsung Electronics President Boo-Keun Yoon has used his keynote address at IFA 2014 to urge the consumer electronics industry to agree on open industry standards for the benefit of all consumers.

Image of Samsung President Boo-Keun Yoon

Mr Boo-Keun Yoon urged the agreement so that the Home of the Future can meet the demands of people and adapt to their unique needs and lifestyles. IFA is the world’s leading trade show for consumer electronics and home appliances. It runs until Wednesday in Berlin.

The Smart Home concept embraces a broad range of innovation, including the Samsung Smart Bulb that allows people to control lighting directly from a smartphone or tablet PC. The Smart Bulb can be dimmed to 10% brightness and is the ‘colour temperature’ is adjustable from 2700K (warm white) to 6500K (cool white). is partnering with Samsung to bring the benefits of the Smart Bulb range into UK homes and businesses and believe that the company is in a unique position to deliver effective, innovative smart solutions for the LED lighting industry as part of the goal to connect the digital dots in customers’ lives.

Mr Yoon told the Berlin audience: “The home of the future is not about the technology, nor is it about being smart and connected. It’s about human-based innovation. It’s about technology that isn’t overwhelming and works discretely behind the scenes to adjust to consumers’ needs at the right time.”

As part of Samsung’s vision for “bringing the future home,” Mr. Yoon said the Home of the Future will adapt to people’s needs through three key attributes, ultimately becoming a home that cares for people:

  • Show Me: It will make complex data visible and useful so people can make better choices.
  • Know Me: It will learn people’s needs and recognize lifestyle patterns.
  • Tell Me: It will proactively adjust to their needs and provide suggestions without being asked.

“I don’t want Samsung to be remembered as a technology company,” Mr. Yoon said. “I want us to be remembered for providing unique experiences, because true innovation today is centred on people and their dynamic needs and lifestyles.”

Samsung is one of the companies best equipped to turn this vision into a reality. As the leader in consumer electronics – from mobile devices and TVs to home appliances and healthcare – Samsung will use the research and creativity of its six Lifestyle Research Labs, six Product Innovation Teams and six Design Centres around the world, as well as strategic collaborations with industry partners, to bring the Home of the Future.

Samsung recently announced its acquisition of SmartThings, a leading open platform for the next-generation smart home experience. In just over two years, SmartThings has built an active ecosystem that supports more than 1,000 devices and 8,000 apps created from its community of device makers, inventors, and developers.

“The opportunities ahead are enormous,” Mr. Yoon said. “The Home of the Future will not just boost the tech industry, but will create more jobs and a ripple effect across society – from energy efficiency to safety, and independence for our increasingly aging population. By collaborating with industry partners, Samsung is well positioned to lead and drive this transformation.”

We’re looking forward to playing a part in that transformation.

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