|Job Title:||B2B Marketing Manager|
|Responsible to:||Head of Marcomms|
|Hours:||Full Time - 37.5 hours a week|
|Location:||Within easy commute of Bury St Edmunds, Suffolk|
Purpose of Job/ Key Objectives
Having grown to a multimillion pound turnover with our existing team, and having received a material investment from the new sustainability fund of Barclays Bank, we are now looking for an exceptional “hands on” B2B Marketing Manger.
Do you believe B2B marketing should only be written in formal language? That work should only ever be 9 to 5? That progression is the reward for time served? If you do, you’re not the B2B marketeer for us.
If you believe that B2B marketing is full of opportunity and understand the balance between growing audience, brand awareness and with measured outcomes in the form of leads for a sales team, then converts into successful sales, then please do keep reading.
We are looking for a B2B marketeer who is confident, engaging, human, professional and educational in their outlook. We want your campaigns to nail the offering, the content to be well written, grammatically strong and end with a CTA that the reader can’t help but respond to. You’re likely to have a few years of experience under your belt. You are confident with translating technical content using storytelling to produce compelling “why” collateral with a strong digital bias. You’ll understand that it’s as important to communicate well internally as it is externally. In addition to all of these things, you’ll be someone who is looking to learn, progress and is comfortable being accountable for results.
Under the SaveMoneyCutCarbon brand we serve three distinct market places in one of the largest market opportunities in a generation:
- Trade & SME both serviced via our online shop and platform
- Field Services – which supports larger businesses and public sector organisations, looked after by a dedicated sales force, supported by a team of energy & technical experts, who deliver everything from initial audits to final fit out resulting in reduced energy, water & carbon for these clients.
This newly created role of B2B Marketing Manager is to shape, support and grow our field service business and is an incredible opportunity for the right person to come in, learn about our broad range of solutions & products which help businesses & their staff save money and cut their carbon footprint. Shaping how we position this online and delivering end to end campaigns which drive qualified leads for our Sales Team. You will quickly take our present activity, bring it together into a coherent marketing approach and roadmap and agree clear KPI’s, to shape, drive and focus our B2B field services marketing.
To be successful
You will have the ability to demonstrate a track record in B2B marketing with the needed experience & ability to market technical products, consultative services, and associated complete solutions. Identifying target audiences, learning, and creating the correct “why buy?” communications, tone, and messaging, then identifying the correct medium to target your audience. Highly data driven, comfortable using digital tools like a marketing CRM, social media, digital solutions to measure and track your success. Have the ability to recognise and bring together in a coherent, clear, and concise way all the component parts of the offering from our website to all the supporting materials, to make it easy for client to buy and salespeople to sell. Be comfortable with regular interactions with our CEO, and the wider B2B team, able to quickly understand priorities and deliver on these with urgency. It’s easy in marketing to be a “busy fool”, so we want someone who is ready to step up to their next challenge and is happy to roll up their sleeves to make things happen, who loves to build something great.
In return we offer a good salary, generous pension, flexible & fun working environment, a real opportunity to personally grow in one of the largest market opportunities with a share ownership scheme for those that show they are creating real shareholder value.
Working here is not for the faint hearted!
The dedicated MarComms team is relatively new with the SaveMoneyCutCarbon business, so there is a lot to understand and do; we’ve already hit the ground running and now need accountable individuals to lead on each of our three shop fronts as for each one we have ambitious plans. We’re recruiting for a number of roles. It’s important that as we grow we continue to be tight knit, work collaboratively and help each other whenever all hands are needed on deck. We work closely with all the teams in the business and make a valuable contribution. Our team is known for the welcome we give to other people and their ideas. In fact, we’re known as the people who always keep a stash of the Good Biscuits. Outside of the current climate, we mostly work from HQ at Bury St Edmunds.
SaveMoneyCutCarbon are the go-to people the go-to people for homes and organisations that want to reduce energy and water bills. We grew to be a multimillion pound turnover business, before securing material investment from the new sustainability fund of Barclays Bank in March 2020 and this is just the start.
Our promise is in our name; it reflects the clear, no-nonsense way we go about our work. We’re here to help households and organisations take practical steps to live more sustainably, to cut their energy & water bills, reducing their carbon footprint.
In the last year alone, we saved our customers millions of pounds – and the planet benefited as well because collectively they saved on 727 million litres of water and 23 million kWh of energy use. This carbon reduction alone is equivalent to travelling 23.2 miles in an average petrol car.
We have a huge market opportunity, which recent research estimated be between £50 – £70 billion a year, if business and public sector organisations are going to achieve the Government’s ambitious zero carbon targets, that is needed to save the planet, for which we will play a key role; as a “go to” new brand ready to drive sustainable living, helping reducing energy, water and carbon, across homes and businesses, supported by a roster of amazing manufacturer partners.
In 2020 we won national awards for our Customer Service; for our work with the NHS and were won regionally as the One to Watch for our growth and disruptive work within our market.
We’re not very good at standing still – we will interview interesting candidates upon receipt of applications: if you are interested, please send a covering letter, example of your recent work and salary expectations to firstname.lastname@example.org
*We aren’t working with agencies on this occasion. Thank you.*
If you think you have the skills and the drive to be successful in this role then please apply with your CV and a covering letter
0333 123 5464