Management & Advisors

Joel Cadbury

Investor & Board Advisor

Joel Cadbury is a born entrepreneur, the son of Peter Cadbury (Westward Television & Keith Prowse) and Jennifer d’Abo (Ryman & Moyses Stevens). Joel’s first and only job was a three month role as ‘factory boy’ at Thomas Tingley Steel Works in Elephant and Castle.

He subsequently spent 5 years in the nightclub business working with over 30 clubs, entertaining 4,000 people per week until aged 23, an opportunity arose to purchase a bar and ended up with the acquisition of The Goat in Boots building and the foundation of Longshot in 1994. Since then, Joel has been the Chief Executive of Longshot.

Since 1994, Longshot has founded, owned and/or operated some of London’s most unique businesses including:

  • London’s first 24 hour restaurant
  • London’s premier Health and Fitness club
  • London’s most established media club

Joel is also committed to philanthropic work, most notably as the Chairman of The Royal Parks Foundation, the charitable organisation responsible for 5,000 acres of London’s 8 Royal Parks. He leads a Board of 14 Trustees drawn from the pinnacle of the worlds of business, finance, media, politics and conservation. The Charity funds and manages a wide variety of projects, ranging from education, wildlife conservation and landscape restoration, to community Sport and Art.

He is a Patron of the Motor Neurone Disease Association, which arose from his leadership of the National Wheelchair Campaign for MNDA.

Other activities include the creation of a Swimathon for Action on Addiction, the Jennifer d’Abo Memorial Scholarship for British female Entrepreneurs and The Invitational Golf Tournament at Woburn. He is a Trustee of The St Paul’s Knightsbridge Foundation, a Patron of Maths Action and a Member of the Advisory Board of Britain’s leading Hotel & Catering College, at Surrey University.

Joel also has a wealth of experience in guiding and supporting starts ups. His particular experience in the hospitality and leisure sector is hugely valuable to in his capacity as a strategic Board Advisor, as this is a key area of focus.



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