Happy Baby. Happy Planet – reduce your single-use plastic waste and carbon footprint

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Why Pura?

Pura is a small business ran by Guy and Abi, after visiting friends who were starting families. They noticed the sheer number of wipes used for babies and toddlers. After digging into what goes into wipes, they were shocked to learn that 90% of the wipes in the UK contain plastic. From then Pura was born, affordable, eco-friendly baby products that help people to take care of the planet, just by taking care of their family. Pura is putting babies first, with anti-allergy, organic ingredients, and sustainable, biodegradable materials. You can rest assure that you’re protecting their skin and protecting their future too.

We love Pura not just because they make sustainable products, they gift plastic-free wipes to the NSPCC to be handed out to vulnerable families at NSPCC centres throughout the UK. They also donate plastic-free baby wipes to The Hygiene Bank because they believe that nappy changing essentials should never, ever, be a luxury. What’s more, each member of the Pura team spent a day volunteering in one of The Hygiene Bank centres in 2021, how amazing!


Pura wipes are made with 99% water and organic aloe vera that are 100% plastic free! Pura also aim to make its disposable nappies the kindest for both babies’ bottoms and the planet. Made with soft organic cotton, Pura nappies use more renewable materials than leading brands and are produced with 100% green electricity and no production waste.

Pura supports the Woodland Trust by planting, protecting and restoring trees across the UK. Not only that Pura has officially been recognised as a force for good by B Corp – they are a brand we are proud to work with!



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